What are you trying to achieve with your video?
Who do you want to see your video?
- What keeps your target audience awake at night?
- What is their daily frustration?
- Who is the person or thing they secretly admire the most?
Outline your message with the following structure:
- What is the problem your audience is facing?
- What is the solution you provide?
- how does your solution work?
Please provide any specific color palettes to be used for motion graphics, texts, etc. for video.
For example, if it's a help wanted commercial, this may be a paid ad on Facebook and a specific location.
Do we need to capture live-action videos, interview individuals, capture events or footage?
- Please provide a list of names.
- Please provide some detail on footage needed or desired for the video.
What do you want viewers to do next?
provide additional information that will provide our team with the scope of this project.